A community centric digital coaching platform for bakers
This brand aims to simplify baking and business for baking enthusiasts, stay at home mothers & aspiring bakers because it is possible to launch and sustain a profitable baking business by working from home. It is also a gleam of hope to all those who play several roles in their lives and yet desire to have an identity and success stories of their own.
Services
Brand Strategy & Brand Identity Design
Client
Mitali G. Dutta
Year
2023
Project Goals
- Explore potential names for the brand and business that resonate with the brand's identity and target audience.
- Develop branding strategies and execute the launch of the selected brand name with a cohesive and impactful approach.
- Enhance messaging and craft compelling taglines to effectively convey the brand's values and offerings.
- Create detailed brand guidelines to ensure consistency across all brand elements and communications.
- Conduct thorough target audience research to inform marketing strategies and optimize audience engagement.
- Design and produce business development materials including visiting cards and other merchandise to enhance brand visibility and engagement.
Getting to know the brand
The brand owner highlights a notable gap in the realm of online baking content, observing a lack of personalized guidance and mentorship despite the wealth of available online resources. Acknowledging the heightened demand for online learning during the pandemic, they stress the significance of offering accessible mentorship and guidance, aiming to make it more feasible for aspiring entrepreneurs to realize their baking aspirations.
Furthermore, the owner identifies an opportunity to empower individuals, especially women, through entrepreneurship. Their objectives are aligned with fostering positive change and enhancing the overall well-being of their customers and the broader baking community.
The thought process behind the logo and brand identity centers on simplicity and symbolism. The primary logo features a wordmark that effectively communicates the brand name, providing clarity and memorability to the audience.
Complementing this, the secondary logo employs a series of circles in various sizes, artfully arranged to represent the circular motion inherent in the baking process, particularly when a baker whisks batter. This choice of imagery not only captures the essence of baking but also evokes a sense of movement and dynamism, adding depth and visual interest to the brand identity.
