Rebranding the visual identity for a start-up that provides health conscious meal subscriptions
The goal of this design exercise was to be able to portray a clear impression of what the brand stands for – A healthy lifestyle, through healthy eating. Rebranding is to be done only when there is a clear gap within the brand that hinders them from achieving certain goals or even being who they initially set out to be.
Services
Brand Identity Design
Client
Rahul Hazarika
Year
2020
Project Goals
- Execute the branding and launch initiatives for the new brand Healthy Co., ensuring a compelling and cohesive brand identity.
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- Design packaging solutions that reflect the brand's values and resonate with the target market, enhancing product appeal and recognition.
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- Develop comprehensive brand guidelines outlining visual standards, tone of voice, and brand personality to maintain consistency across all brand communications.
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- Create professional and distinctive business collateral, including visiting cards and merchandise, to support business development efforts and foster brand visibility.
Before Rebranding
After Rebranding
We crafted an emblem-type logo that beautifully integrates the brand name, tagline, and a picturesque representation of a healthy meal. This design encapsulates the essence of the brand while fostering a sense of wellness.
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The logo is designed to maintain its visibility and impact across all scales, whether it's adorning a bottle, embellishing bags, or commanding attention on billboards. This ensures that our brand message resonates effectively with our audience, regardless of the medium.
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Furthermore, we've developed comprehensive brand guidelines to serve as a roadmap for utilizing our brand identity consistently and cohesively. These guidelines are invaluable resources that empower us to communicate our brand story with clarity and consistency across various platforms and touchpoints.
