An opensource digital platform for Govt. data
Open Contracting India is an open source digital platform that displays govt. contracts & tender data to be accessed by researchers, students, urban planners, journalists and govt. auditors to induce transparency on govt. fiscal data and civic engagement.
Services
Brand Identity Design
Client
CivicDataLab
Year
2021
Project Goals
- Develop a unique and memorable logo design for the initiative name to represent its identity and purpose effectively.
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- Enhance messaging, tone of voice, and craft impactful taglines to resonate with the target audience and convey the initiative's mission clearly.
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- Create detailed brand guidelines outlining the usage of logos, colors, typography, and messaging to ensure consistency and coherence across all brand assets and communications.
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- Establish a cohesive and recognizable social media identity across various platforms to foster engagement and strengthen brand presence.
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- Design intuitive and user-friendly interfaces (UI) and ensure optimal user experience (UX) for the app and website to facilitate seamless interaction and navigation.
The logo was crafted with a unique pictorial representation of openness and contracts. The open rectangle symbolizes transparency and accessibility, while the lines and dots depict the concept of contracts.
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Inspired by the brand archetype, the color theme, "Sage in the Mountain," blends deep Turkish blue hues with refreshing green and crisp white accents. This harmonious combination evokes a sense of tranquility and vitality, reflecting our commitment to transparency and reliability in every aspect of the brand.
