Rebranding the visual identity for a sustainability centric textile company
We are previleged to be a part of IWA, rendering a new brand identity and brand communication strategies, to it. A venture by Saumar Sharma, IWA, is a step ahead towards a sustainability centric ecosystem.
Services
Brand Strategy, Brand Identity Dessign
Client
Saumar Sharma
Year
2019
Project Goals
- Enhance the legibility of the existing logo for improved clarity in print and stitching on cloth tags.
- Develop a distinct brand identity to establish a strong and recognizable presence in the market.
- Conduct thorough target audience research to refine marketing strategies and effectively reach potential customers.
- Strengthen messaging across all communication channels to convey the brand's values and offerings clearly.
Before Rebranding
After Rebranding
Subtle, earthy and fresh tones worked out for the brand to justify naturalness and sustainability. Also for a brand that is uber vocal about sustainability, Kraft paper, a 100% natural, biodegradable and recyclable material, is proposed for its clothing Tags, shopping Bags, stamps etc.
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The Logo is a Combination Mark comprised of a pictorial mark (Flowy thread) combined with a wordmark (Indian Weavers Alliance Inc.) These types of logos are highly unique and versatile in enforcing the branding of the company.
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The pictorial mark (Flowy thread) is an improvement on the existing logo, making it broader to attain visibility while retaining its elegance. The wordmark 'Indian Weavers Alliance Inc.' is clean, modern, and features a rounded design which support our desired perceptions of minimalism & balance.
