Brand Identity developed for a meal service that serves hostellers & working professionals residing in the city far from their hometowns.
While working with Soul Palate, we knew their product and service was great, their intent had meaning and their heart was in the right place. The brand believes that everyone deserves a comforting and soulful meal especially when you’re giving your all at work and often missing healthy, homemade food.
Services
Brand Identity Design
Client
Nandini Gogoi
Year
2021
Project Goals
- Enhance the legibility of the existing logo for improved clarity in print and stitching on cloth tags.
- Develop a distinct brand identity to establish a strong and recognizable presence in the market.
- Conduct thorough target audience research to refine marketing strategies and effectively reach potential customers.
- Strengthen messaging across all communication channels to convey the brand's values and offerings clearly.
If we looked from afar, it could become any other meal-service brand. Naming the service “Everyday meals” or “Xyz Tiffins” for instance, would not have helped the brand at all. Naming the brand Soul Palate instead has helped their customers in Brand recall, helps the brand in their messaging too!
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A good product/service combined with good strategies and design can make a great brand. Naming is just a part of it all.
